Kristina Ivanovska - Staff Product Designer
Strategy, systems, and craft for complex products.
What I do
Product & UX Strategy
Turning complex business challenges and customer needs into clear direction, validated opportunities, and practical roadmaps.
Design Systems
Foundations, components, patterns, variables, documentation, and long-term maintenance.
Complex SaaS Experience Design
From problem framing and research through prototyping, validation, hand-off, visual QA, and post-launch review.
AI Product Innovation
Finding the AI opportunities worth pursuing, exploring new product experiences, and prototyping quickly to test what works.
Work that moved things
Each case study opens with the problem, my role and the outcome, readable in under a minute, with the full story below.
Experience
13 years building the foundations product teams stand on.
Building Macedonia's UX community
UXplore is Macedonia’s first UX conference, growing into a community of 500+ members passionate about design, technology, and product innovation. Through regular meetups, occasional workshops and an annual conference, UXplore brings together designers, engineers, product managers, researchers, and tech enthusiasts to exchange ideas, share knowledge, and strengthen the local design and tech knowledge.
President
Lead the organization’s strategic planning and operations, overseeing annual planning, budget management, spending approvals, and the legal entity behind the community.
Co-Founder, organiser & speaker
Co-founded and helped grow UXplore community and conference from the ground up. Contribute to event strategy and organization, speak at the annual conference, and help create opportunities for knowledge sharing and connection across the community.
Education & certifications
BSc, Computer Science and IT
Goce Delcev University, Stip
UX Certification — specialty in UX Management
Nielsen Norman Group (NN/g)
Additional coursework
Human-Centered Design · Design Principles · Input and Interaction · Social Computing
About me
A few things beyond the job titles.
A mind for systems
My background is in Computer Science, but I've always been drawn to the space between logic and creativity. I love understanding how things work, finding patterns, and turning complexity into something people can actually use.
A maker at heart
My creativity doesn't stop at a screen. I'm drawn to fashion, handcrafted dresses, and DIY projects, anything that lets me take an idea from imagination to something tangible. I love the process of figuring things out, experimenting, and making something that didn't exist before.
Curiosity over convention
I'm rarely satisfied with doing things simply because that's how they've always been done. Some of my most rewarding work has come from exploring an idea before anyone asked for it, whether that meant rethinking a product experience or experimenting with AI during a hack week.
Always exploring what's next
I see AI as another creative material to learn, question, and experiment with. I use tools like Claude, ChatGPT, and Figma AI to challenge my thinking, explore possibilities, and bring ideas to life faster without losing sight of the people they're meant to serve.
Let's connect
I’m open to conversations about product strategy, design systems, and complex products, whether that’s a role on your team or a project to work on together.